How Do You Capture A Early Bird?

Early Birds is a breakfast delivery service promising cage free eggs, quality meats and speedy service with weekly breakfast delivery plans for added convenience to customers. Described in ideation as "racy" and "retro", the brand was to communicate the level of quality being used along with how fast customers could expect to be served hot food at their door step, with a bird somewhere in the picture.

Description

Described in ideation as “racy” and “retro”, the brand was to communicate the level of quality being used along with how fast customers could expect to be served hot food at their door step, with a bird somewhere in the picture. The typography selection features sharp elongated lettering with an 80’s retro feel that you would find in “Grace Land”, next to the name brand are sharp edged lines in the shape of wings, along with little illustrated birdies. The color theme selection resembles classic chicken coops, red yellow and white.

Role

Designer

Technology

Photoshop , Illustrator

Client

Early Birds

Year

2018

Launch