How Do Digital Ads Get Delivered?

A deep dive into the ad delivery process, starting when an advertiser/agency decides to initiate a campaign until the campaign makes a single impression on a publishers site.

A infographic representation of the pivotal steps in the Online Ads Delivery Process and the subjects involved to inform the design of a seller side platform. Comprised of data gathered relevant to the product via field studies, user interviews and rationalizing workflows. Researching the relationship of data points systematically and pairing them up in the process of purchasing ad space online.
More generally, this was helpful in aligning the design, product and engineering team with the digital advertising delivery process, as well as used in presentations, during on boarding of new team members to the engineering department at IAS.

UX Lead / Designer


Integral Ad Science